Printing and publishing have moved to a much higher level in terms of the technology and output, and there are many purposes for which the printed materials are put to use. In terms of the sheer variety, one can count many items a printing Melbourne specialist would be capable of printing and delivering. The list starts with business cards and letter heads. Then there would be pamphlets and company brochures and so on. Each has an end use and its own importance, and everyone depends on the printing company to create the best printed material for their customers.
Three Major Areas of Printing Outputs
Printing work is broadly divided into 3 components; one is of a common and general use nature as listed above. One can add the printed stationery that is used by businesses and other materials like product tags and so on. In most of these items of printing, there would be a onetime designing work needed and after that there could just be repeat orders for printing additional quantities.
The second area where the printing Melbourne specialist would be offering his printing services would be in the area of marketing promotions. This, again, is a broad category and would include posters, props and other point of sale POS materials that one comes across in any retail store. Here, there is a great amount of creativity involved and in addition to the actual printing work, the customers would expect the final product to be finished and delivered. By finishing, one refers to jobs like mounting or framing the printed material, laminating the surface and so on. Thus the customers can take the poster or a prop directly to the point where it has to be displayed, and it saves them the time and effort.
The third broad category can be referred to as the large format printing. The huge billboards that you see staring down at you as you drive by or walk under are all printed in large format printers and then joined to make the billboard. The joints won’t be visible from a distance, and the people would only see a large canvas over which the printing has been done. There would also be banners, and indoor and outdoor signages and so on.
Design, Quality of Printing and Finishing
It is obvious that the task of any printing Melbourne specialist is really cut out. Designing of the banners or the other large format prints would be of great benefit to the customers since not all customers would have their own dedicated designer. With the availability of the latest technology, the designing job has become quite advanced and also the outputs can be crisper and sharper. Sending the designs for approval of the clients before taking up the actual printing job is also electronically done, saving on costs and time.
Printing itself is done in modern multi colour printing machines, which can be done quite smoothly keeping the wastage to the bare minimum.
Lastly, handling the finishing work also by the printing company is an added attraction to get more customers since it becomes a one-stop shop in Melbourne for all printing needs.